Writing Wednesdays #30: Write For a Star

“Write for a star” is one of the primal axioms of screenwriting, but it has applications across many other fields as well.

What does it mean to write for a star? Writing for a star means create a role that a star wants to play. Your story may be dynamite, your structure may be sound, your theme profound and involving. But the first question a producer is going to ask is, “Who can I cast in this thing?”

Moviemakers want scripts that attract stars. Because stars make movies happen.  If we’ve got Matt Damon, the bank will write us a check. If Sandra Bullock says she’s in, the studio gives us a green light.

Stars put asses in the seats. If you and I go to a basketball game, we want to see Lebron. We came out for Kobe. I have zero interest in “the field” at the Masters this spring; I’m tuning in for Tiger.

Products too can be stars. Nobody does this better than Apple. The iPod is a star. The iPhone. Steve Jobs is rolling out the iPad now and every move his marketing and ad departments make is designed to make it a star. Steve Jobs himself is a star.

Style can be a star. Hemingway. Or sound. Phil Spector. Look can be a star. Lady Gaga. Even absence can be a star: J.D. Salinger.

Don’t get me wrong. I’m not suggesting that we throw all artistic considerations to the wind and pander to some glam/slam concept of attention-grabbing. What I am suggesting is that, at at least one point during its evolution, we evaluate our material by asking ourselves, “Who’s the star here? Do we have one? Who (or what) supplies the bizazz that we need to make this material stand out?”

If we’re opening a restaurant, who’s our star? The chef? The look? The crowd?

What’s the star of our clothing line? Our non-profit? Our start-up school?

If our script, our opening, our business venture doesn’t have a star, how do we create one? Hollywood’s rules might help us here. Consider these bonuses reserved only for stars:

Stars make entrances.

Stars get star lighting.

Stars get the best lines.

Stars get Moments. Meg Ryan’s fake orgasm, Clint Eastwood’s “Make my day.”

Stars’ roles go somewhere. Stars’ characters change and grow.

Stars power the movie. In the climax, the star’s actions decide his own fate and define the meaning of the movie.

Even the tiniest scenes can be star moments. Did you ever see True Confessions, starring Robert Deniro? It’s a period piece, set in Los Angeles in the forties, in which Deniro plays a high-powered monsignor who is torn between the faith he wishes he could embrace and the wheeling-and-dealing he does all day long on behalf of the diocese. The legend goes that during production Deniro asked the director, Ulu Grosbard, if he could have one scene where the audience sees where his character sleeps. The director gave it to him. It’s a scene you might miss if you’re not paying attention. Deniro simply comes home from a long day among the city’s movers and shakers, mounts the stairs in the priests’ living quarters and enters a spartan room that contains nothing but a bed and an armoire. The actor has no dialogue; all he does is hang up his cardigan sweater (on a wire hanger) and sit down silently on the edge of the bed.

That’s a star scene. Only stars get Moments like that.

If we as writers are true to our calling, we’ll imbue even our most minor characters with stardust. As Francis Ford Coppola did with The Godfather. Clemenza. Johnnie Fontaine. Even Pauly. They all got to do what stars do–answer Stanislavski’s questions: Who am I, why am I here, what do I want?

I was working with a male action star when a rival’s movie came out. The new film had a scene in which the rival star was captured by the bad guys and tortured. Next morning my star demanded a torture scene too. At the time I thought he was crazy. But he was right. A star needs a Torture Scene. It lets the audience know he’s the star.

Writing for a star is a deep topic. Much can be said, including the possibility that we ourselves are the star. But let’s leave our resolution at this for the moment:

At least once during our process (writing our novel, launching our bistro, founding our charter academy) we will ask ourselves, “Who is our star? Do we have one? And if we don’t, how can we create one?”

We’ll imagine living, breathing actors standing before us, each one representing one of our characters (or products or points of interface with our audience). Each will demand from us an answer to the following questions: “Where’s my Moment? Where’s my Torture Scene? Dude, gimme something I can play!

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Writing Wednesdays #29: Depth of Work, Part Two

You have to be a little crazy to be a writer or an artist or an entrepreneur. A certain breed of insanity is required to chase a dream or to seek to bring into manifestation something that only you see or hear. I’ve gotten to know, over the years, a few genuine warriors  (I mean real fighting men, multi-tour Special Forces guys and Marines, Rangers and Airborne and Navy SEALS and plain old hardcore Army foot-sloggers) and you’ve gotta be crazy to do that too.

How do you know how crazy you are? By how genuinely nuts you get when you’re NOT doing (or not being allowed to do) what being crazy makes you want to do in the first place.

But this state of mind isn’t really crazy. It comes from the gods. It’s a species of divine madness. Socrates called the poetic variety of this condition “possession by the Muses” (and rated it superior to technical mastery), though he could have referred with equal accuracy to seizure by any Olympian deity. When this kind of nuttiness grabs us, we are possessed by forces we can’t name and can’t see, can’t measure or quantify, and whose very existence is doubted by much of the conventional world.

But this state of possession is real, as anyone who has experienced it will testify–and so are the forces that inflict it on us. What do these forces demand? First and foremost, they want depth. They require of us passion, authenticity, courage, stubbornness and commitment over time. They want us. They want everything we’ve got.

In return, these forces grant us peace of mind (at least for a few minutes), a modicum of honor; they gift us with self-respect and integrity, and they endow us with gravity. Most important of all, they ground us in a source, which may be mysterious and ineffable but that grants meaning and significance to our lives and work.

None of us asks for this. There’s no chain of intention or rational choice. The thing grabs us. We can run as far as we like, like Jonah did into the belly of the whale, but in the end we either surrender to this force or it kills us. I am not employing hyperbole.

What specifically is depth of work? We know it when we see it, don’t we? Julia Child had it, and so does Meryl Streep. Sam Maloof had it; Steve Jobs does and so does Elmore Leonard. So do thousands of writers and artists and entrepreneurs whom nobody but their own friends and fans have ever heard of.

Tweeting is the opposite of depth of work; so is gossip and reality TV and Facebook and 99.9% of blogging. Mainstream TV news is the definition of shallowness of work; if a journalist at NBC or CBS ever dared to go deep, she’d be fired on the spot. The Daily Show does go deep, and so does the Colbert Report.

Depth of work comes from immersion. A thousand physicists worked on the same problems that Einstein did. There’s something unbalanced about going that deep. It isn’t normal; it isn’t regular. But that’s what we’re looking for. That’s why we have to find within ourselves.

The guts to get to that place.

When actors work on a scene in rehearsal with a director, the first pass is always the shallowest. Why? Because it’s easy to stay on the surface. It doesn’t hurt. There’s no risk and no exposure. But the fun begins when the actors start digging. They’ve got this cryptic map–the playwright’s words and stage directions. But what does he really mean? What does the writer intend that even he didn’t know? What is this freakin’ piece about anyway? Why is each of us here? How do these character beats advance the story? What is the story anyway?

So the actors start at eight and work till eleven, and they come back the next night and keep digging into the same words and the same stage directions. It’s like therapy. It’s like bench pressing. It’s like training in short-track speed skating.

What’s the difference between being in shape and being out? A trainer once told me it was all in the capillaries. When we train hard, day after day, we force blood deep into our muscles; this “push” compels the circulatory system to create new capillaries, so that oxygen and nutrients can be carried to every tiny mitochondria of muscle and so that waste products can be borne away. When we’re out of shape, our network of capillaries is small and constricted; when we’re in shape, those little creeks and runnels are branching out everywhere. You can tell when someone’s in shape by the aliveness of their skin. Capillaries close to the surface give it that healthy glow.

Depth of work is like that. Pain is involved, and will and effort and motivation. But so is joy and strength and stamina and self-empowerment.

Have you ever seen those software programs that help writers flesh out their stories? The formulaicness sounds robot-like, I know, but in fact the concept has tremendous power. The programs compel you, the writer, to answer the hump-busting questions: What is your story about? What does the protagonist want? What does this mean? These are the privately-experienced, gloryless, bone-crunching, capillary-expanders that, when you confront them successfully, produce depth of work.

How deep can you go? If we’re Francis Ford Coppolla and we’re writing the screenplay of The Godfather from Mario Puzo’s novel, we have to go as deep as Mr. Puzo did and keep drilling even after that. What is this story about? Family? A code of honor? Crime? Evil? An oppressed and despised tribe within a greater and even more corrupt society? How do we get to these answers? Instinct, inspiration, head-banging rationality? All of the above? But if we can drill down deep—to answers that are universal and that address not just the parochial dilemmas of the Corleone family and the society that surrounds it, but that speak to universal human themes … then we’ve got something. Then we have achieved depth of work. And then we really reach the audience, even if they don’t know why or how.

This is killer work and you gotta be nuts to do it. You have to want it for reasons a lot of people are not going to understand. There aren’t many Francis Ford Coppollas and this is why. It’s hard to go deep. It hurts. There’s a price to pay and maybe most people don’t want to pay it or even think about. Are we willing to pay that price? Am I? Are you?

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Writing Wednesdays #28: Depth of Work

This is a topic I plan to address in a series of posts over the next few weeks. But first I want to thank every correspondent who took the time to write in response to last week’s “Help!” post. As I type this, we’ve had 69 Comments. This is absolutely amazing, and I thank everybody. Particularly for the detail of the responses. It really helps me. I’m traveling this week and the next so I won’t be able to send out signed “War of Arts” yet in gratitude, but I will as soon as I can. Gracias, everybody, for the overwhelming and very helpful response!

Now to Depth of Work—and a confession. I’m not sure if it’s evident from my posts over the last couple of months, but I’ve been going through a crisis in my own work (see “Self-Doubt” and “Wrestling an Alligator,” among others.) Much of it has to do with depth of work, or rather the lack of it.

I’ve been shallow. Resistance has beaten me much too often. The culprit, oddly enough, has been success—and the urge that public recognition engenders to “expand.” If you glance around at this blog page, you’ll see that I have plunged over the last year into a cause that is partly political, partly military, and largely involves the attempt to influence events in the real world through direct personal participation. I love this cause, it’s a passion of mine; it has brought me great new friends (and we, by our efforts together, may even have nudged the pea a few centimeters down the trail.) But this type of enterprise is not healthy for a writer. I didn’t know that six months ago, or even two months ago.

Depth of work. This is where satisfaction comes from for people like me and you. This is the fun of the game; this is what it’s all about. This is why we all got into this business.

What is depth of work? Have you ever had one of those days at the gym where you go around yakking to your buddies, schmoozing and chilling. That is NOT depth of work. Have you ever tweeted, or checked your Facebook page, or succumbed to serial e-mailing? That ain’t depth of work either.

Jon Naber won four gold medals in swimming at the ’76 Olympics, all in world record times. I saw an interview with him right afterward. The reporter asked a very insightful question about a sport where thousandths of a second separate gold from everybody else: “What’s the difference between a good swimmer and a great one?” John Naber answered as follows: “In competition, almost immediately after you hit the water, you enter the Pain Zone. It hurts–and it gets worse every meter you go. The great swimmers,” John Naber said, “are the ones who can go deeper into the Pain Zone and stay there longer.”

That’s depth of work. In my experience, depth of work consists of two components. The first is recklessness; the second is discipline. Dionysian; Apollonian. Passion;reason.

Recklessness means putting out of your mind all thoughts or fears of the opinions of others—and even the opinion of yourself. It means jumping off the cliff. In acting, it means uncorking a fearless performance, where you risk looking like an absolute fool in an effort to get to the deepest, truest levels of the character. In writing, it means letting it rip on the page, trusting the Muse and following your instincts. It means spewing sometimes. Free-associating. Going for it.

Then comes the hard part: appending reason. Discriminatory intelligence. Now we have to ask the really hard questions. What is this stuff all about? What am I trying to do? What is the deepest truth underlying this?

I read a story once about Barbra Streisand at a recording session. She did take after take of the same song. The reporter telling the story said he couldn’t tell the difference between Take One and Take Two, or even Take One and Take Nine. But, he said, he could tell the difference between Take One and Take Sixteen. Obvious Ms. Streisand could tell. That too is depth of work.

What we’re talking about here is head-banging, non-glamorous, nut-busting labor. It’s lonely. It hurts. It drives everybody else crazy. It requires tremendous professionalism and courage (or, perhaps more accurately, stubbornness and mulishness) and control of our emotions and our fears.

The analogy of the gym is a good one, I think. Because one thing the gym teaches is that “you have to train to be able to train.” Meaning you can’t go in, Day One, and start bench-pressing the same weight Reggie Bush benches. You have to build a base of strength slowly, over time, being careful not to set yourself back by injury, impatience or boredom.

In other words, depth of work requires—in addition to recklessness and reason– commitment over time.

I’m reading a really interesting book right now by Michael Bungay Stanier called Do More Great Work. Mr. Stanier starts by citing Milton Glazer’s axiom that we all do three kinds of work: bad work, good work and great work. One of the “map exercises” in the book (a very interesting graphic technique that helps you understand what you really think or really want) asks you how much great work you’re doing. It’s a pie chart. I thought about myself. I’m doing about 0.01 great work right now. It’s such a tiny sliver of the pie, I can’t even draw it.

Another exercise in the book asks you to recall a time when you were doing great work. Here’s one for me: I had taken a month, by myself, and was renting a cottage on a farm in the highlands of Scotland. I was writing Tides of War then, which was a really difficult book about a ridiculously obscure subject. I loved it. I would work in my freezing little room in the cottage the morning, then play golf in the afternoon. It was great. I got in some really intense, long work sessions (because the days are so long in Scotland, you can play golf in the summertime till nine at night.)

Those mornings were depth of work. I had momentum, I had commitment over time; I was busting my butt and really going deep, into a subject that I loved and that I didn’t care whether anybody else was interested in or not.

Those days seem distant to me now. I’m shallow these days; my focus is scattered. I’m schmoozing at the gym; I don’t have momentum. I hate it. It sucks. I have to change. I have to get a handle on this and dig myself out.

I’m not complaining. Don’t get me wrong. I’m sharing this state of mind here on this page, so that anybody who has read The War of Art and imagines that the guy who wrote the book has conquered Resistance (while he, the reader, is still struggling with it) will be disabused of such a silly notion and will not beat himself up over it. I’m as human as the next guy and I take the gaspipe too sometimes just like everyone else.

Working deep is the answer for me. To be happy, to feel good about myself, to not feel guilty about sucking up my share of oxygen on the planet. I have to get back to it.

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Writing Wednesdays #27: “Help!”

Friends of Writing Wednesdays, I’d like to ask for your wisdom and feedback. I’m taking a little survey, and you can be of real assistance to me if you’d answer, in the Comments section below, some of the questions I’d like to pose to you. (It’ll be my pleasure to send a signed copy of The War of Art to the half dozen commentators whose advice is most helpful.)

The original "silver bullet" hardcover from Rugged Land Books

The original "silver bullet" hardcover from Rugged Land Books

Here’s the issue. I’m thinking about writing a follow-up to The War of Art. Sort of a War of Art 2.0. Some things I’d like to know from your perspective are:

1) Would you be interested in such a book? (Tell the brutal truth; don’t be kind.) Would you consider buying it?

2) In what ways would such a book be most helpful to you? As a motivational aid? A kick in the butt? For further insights on Resistance? On professionalism? Something else?

I have my own ideas on these issues, but it would help me a lot to hear what you think.

3) If War of Art 2.0 could be exactly what you want, what would it be? If it had three main sections, what would they be? If the book could deliver a specific feeling as you closed the final page, what would that feeling be?

Would it be like the original War of Art or would it be different? In what ways?

5) Does it matter to you if the book comes out in hardcover? (It doesn’t to me.) Would paperback be just as good? What if it was released as an eBook that you had to download and print out–is that worthwhile or a pain in the butt?

I’m thinking of constructing the book so that it could be read on an iPad–in other words, including video or links along with the text. If you were reading it on an iPad or other such device, what type of videos would you like to see included?

How about personal stuff? When I write, in Writing Wednesdays, of various personal struggles and challenges that I’m dealing with, is that helpful to you or does it get in the way?

Thanks, you guys. I hate surveys as much as the next man, so I appreciate anyone who takes even a couple of minutes to respond to this.

And anybody under thirty who has some brilliant web-based marketing strategies … I’m all ears!

Back to real Writing Wednesdays next week. Thanks!

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Writing Wednesdays #26: “You Gotta Be Great!”

There’s a theme to all of these Writing Wednesdays posts, and the theme is Resistance: what it is, how it attacks us, how we can beat it. Here’s an insight that struck me with blamm-o impact last week:

I was in Washington, D.C., with Maj. Jim Gant of the U.S. Army Special Forces and Chief Ajmal Khan Zazai, a tribal chief from Paktia province in Afghanistan. We were speaking on the subject of “tribal engagement”—a new military/cultural strategy for Afghanistan—at the Naval Academy, Marine Corps University and several think tanks. (If you’re at all curious about this, click on “One Tribe At A Time” in the header of this page or scan through the “Interview w/Tribal Chief” posts.)

What “tribal engagement” entails, at least the way our threesome was positioning it, is that a small team of U.S. troopers embeds itself with an Afghan tribe and becomes part of the community, living with the tribe, working with it, supporting it, fighting and dying alongside it. It’s a bottom-up strategy for producing security, justice and good governance. Maj. Gant had achieved success using this strategy with his Special Forces team on a prior tour in Afghanistan. That was what he was speaking about to the Marines and midshipmen last week. Onstage, he was trying to be cool and objective, presenting the concept in an impartial, professional manner. But his passion kept getting the best of him.

Maj. Gant at the girls' school in Mangwel, Konar province, Afghanistan

Maj. Gant at the girls' school in Mangwel, Konar province, Afghanistan

Midway through each speech, Maj. Gant started recruiting. He started firing up the troops. His eyes got big and the veins popped out on his neck. “You gotta be great! You have to be great every day or you’re dead and so am I. Don’t lie. Don’t ever lie, because they [the Afghan tribesmen] will see right through you. They know you better than you know yourself. If you promise something, deliver—because if you don’t you will lose everything including your life.”

Maj. Gant’s mission wasn’t to enlist anybody. The Tribal Engagement program isn’t even in place yet. But he couldn’t help himself. “I want three years from you. That’s your commitment. Not seven months, not twelve months. I’ll send you home for thirty days a year and then you’re back with me in the shit.”

It won’t surprise you, I’m sure, to hear that, each day, as soon as Maj. Gant finished, he was swamped by Marines and midshipmen. “I’m in, Major.” Sign me up, sir!” At night, when he got home to his quarters, his inbox was overflowing with e-mail addresses. “Take me, sir.” “Here’s where you can reach me.”

Now: what does all this have to do with writing or art or entrepreneurship?

Attitude. Attitude in the face of Resistance.

Each day, when we stateside warriors confront our fears of failure (or success), of exposure, of loss or humiliation, of all the outcomes that terrify us in our art and our lives, why not call on Maj. Gant’s attitude?

“You gotta be great! You can’t settle for mediocre, or almost-good or half-assed. Every day you have to be great or people are gonna die.”

Watching those Marines and midshipmen jump out of their seats and swarm around Maj. Gant, it was clear to me that young men and women’s hearts today (and some of us who are not so young) are starving for challenges worthy of their secret, limitless capacities. They’re ravenous for a call to greatness—even in something as obscure and potentially thankless in terms of public recognition as being part of a team of infantrymen slogging into the back of beyond to help people who may in the end only hate us and even murder us.

Who’s going to be your Maj. Gant? Who’s mine? There’s only one inspirational leader for either of us, and he or she is staring back every morning from the mirror.

One definition of leadership is the capacity to recognize the aspiration for exceptionalness in the souls of our troopers—and then put words and deeds to that imperative. Summon it. Call it forth by action and exhortation. Maj. Gant did that last week for those young Marines and midshipmen—and each of us needs to do it too, for ourselves. Inspire ourselves. Call ourselves out. Self-initiate, self-motivate, self-validate.

“We gotta be great!”

Sign me up, Jim (no, wait … make that Steve). I’m ready to go.

 

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